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Interesting video on collaborative design

Found this vid via:  Swiss miss

I'm a big fan of prototyping , future workshops and new models of collaborative development.
When I spent the majority of my time as a  lead learning designer I put a lot of credence in the idea of the multidisciplinary skunk-works. A creative collaborative workshop making rough functional ideas and prototypes that would then be refined for more mainstream production and consumption.  With the advent of the social web and more open development norms it looks like this may be an idea whose time has come. 

I know for sure about its power, when it works it really works but who wll be giving up  their  ideas and who will be benefiting  from the end results? 

It will be fascinating to see if this movement can survive or flourish in our litigious ownership obsessed world.